Feature Adoption

Increase feature adoption in just minutes

Announce new features, guide users through first time use, and track successful adoption.

Announce new features
Increase product adoption
Guide users & track successful adoption

Trusted by thousands of product enthusiasts around the world.

Luke Hutchison

Co-Founder @ Perfect Venue

“With Lou, customers know immediately when a new feature is launched and are able to learn about that feature in a highly engaging way.”


In-app announcements draw attention to new features and showcase their value. Create standalone announcements, or build tours that guide users through adopting new features.

No Code Required

Build beautiful experiences that are ready for production in minutes without code or having to involve your dev team. Try one of our pre-built templates for an even faster start.

On Brand Design

Custom themes make building on-brand experiences fast. Have full control of color, font, size, location, corner radius, and more. Support for image, video, & gifs included.


Announce a new paid feature to just users with access, or only nudge users who haven't adopted a feature. You can accomplish all of this and more with Lou's segmentation feature.

Custom User Segments

Target any type of users with custom segments. Easily create custom segments from the user data that you're supplying to Lou. A common use case is only showing a feature announcement of a paid feature to users on a paid plan.

Announce Features

Use "Lou Links" in an email campaign or blog post to direct users towards a new feature and guide them through using it for the first time.


Lou collects, visualizes, and syncs important feature adoption metrics with the rest of your analytics so that your team can analyze and improve product adoption.

Goal Tracking

Understand how effective your feature announcements and tours are at driving users towards completing key activities like adopting new features.

Understand User Behavior

Visualize how users progress through their journey from new user to power user. Use the Lou dashboard or integrate Lou with the analytics tools you're already using.

Adopets announces new features to pet shelters across the world with Lou

Read the case study 

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