Pricing Designed For You

LOU scales with your business so you can focus on growth.

Free

Great for personal use or side projects


$0/mo

No hidden fees

Startup

The simplest way to drive early product engagement


$79/mo

Billed annually or $99 monthly

Growth

Fully featured solution for fast growing companies


$199/mo

Billed annually or $239 monthly

Enterprise

Most powerful solution designed to help you scale


Starts at$299/mo

Billed annually

Essentials

Free

Startup

Growth

Enterprise

Announcements

Tooltips, Hotspots, Modals, and more

2

Tours

Flows, Tutorials, Guides, and Walkthroughs

1

Checklists

Onboard users with tasks to complete

Basic

1

Team Seats

How many collaborators you can have in your account

1

3

Monthly Active Users

Number of unique users who access any page where Lou is installed on a monthly basis

2,500

10,000

10,000+

Themes

Create a theme of default styles

3

Widgets

Deliver experiences via a help widget on your site

Custom branding

Customize the visual design of experiences without code

Targeting & Reporting

Free

Startup

Growth

Enterprise

Turnkey segments

Target users in each stage of your customer lifecycle without any additional setup

Custom user segments

Target any user audience based on a variety of data sources

1

3

Link Sharing

Share an announcement or tour via a web link

Event Triggering

Deliver an announcement or tour based on any action

Analytics Dashboard

View announcement and tour performance

Goal Tracking

Measure user activation rates by setting goals

1

10

A/B Testing

Deliver experiences to a random subset of users

1

Integrations

Free

Startup

Growth

Enterprise

Segment

Use Lou as a Data Source and Destination for a truly code-free experience

Analytics Integrations

Send data to Mixpanel, Amplitude, Heap, FullStory & Kissmetrics

Engagement Integrations

Trigger flows from Lou data in Klaviyo, Optimizely & Customer.io

Javascript SDK

Control Lou with a range of SDK functions

Help & Support

Free

Startup

Growth

Enterprise

Help Docs

Learn about Lou topics and best practices

Support

Get help for troubleshooting or issues

Email

Priority Email

Email & Video

Email & Video

Dedicated Account Manager

Direct point of contact for questions and support

Go-Live Planning

Get help with technical implementation before going live

Account

Free

Startup

Growth

Enterprise

Terms

T&Cs, contracts and SLAs

Standard

Standard

Standard

Custom

Billing Cycle

Flexible monthly billing or save with annual pricing

Monthly or annual

Monthly or annual

Annual

User Permissions

Restrict who has access to account billing info

Frequently Asked Questions

How are MAUs calculated?

We calculate monthly active users (MAUs) as the number of unique users (based on the unique user IDs you provide) that visit any page of your website where the Lou code snippet is installed, within the past month.

Is there a free trial?

Even better, Lou is completely free to get started and go live with up to 3 experiences. You can sign up and use our Chrome Extension to build and preview experiences right on top of your website. When you're ready to go live, you can publish up to 2 announcements and 1 tour.

Our freemium tier has no time limit, and whenever you want to publish more than 2 announcements or 1 tour, you can upgrade to a paid plan right from our website or contact us for an enterprise plan qoute.

What happens if I exceed my MAU limit?

We've designed our pricing to adjust based on tiers of wide MAU ranges to keep your monthly bill as consistent as possible. However, we frequently work with high growth startups whose user base varies significantly month-to-month. Because of this, we do not restrict or pause your experiences if you exceed your tier's MAU limit.

Instead, we will contact you near the end of your billing period and notify you that your MAU limit was reached. You will then have the option to upgrade to a higher tier limit or remain in your current tier if you suspect the increase in traffic to be temporary.

Can I use Lou for mobile apps or mobile devices?

Lou is designed for browser-based websites. It works with all web applications regardless of the technology used and on any device having a viewport wider than a small tablet (767px). Currently, on smaller mobile devices Lou turns off and hides away.

Ready to get started?

Create your free account now.