Lou Documentation

Learn how to integrate your platform with Lou to begin turning new users into power users with self-serve onboarding, personalized product tours, and feature announcements.


Get started by installing the Lou code snippet on your website. Our one-time installation powers all Lou features including publishing, updating, and segmenting tours.


In-app product tours and announcements guide users through their journey to becoming power users and long-term customers. A user's first few logins are critical and Lou ensures they have a valuable experience each time.


Tailor learning experiences to every user's unique needs. Group users into custom segments or choose from one of Lou's turnkey segments to deliver experiences designed specifically for them.


Track how effective Lou experiences are at driving users towards key activities in your website. Unlock access to advanced analytics that show how many users complete a goal, how long it takes them to complete it and whether or not they viewed and completed an experience before achieving the goal.


Lou integrates with most analytics and customer engagement tools right out‑of‑the‑box so that you can view and analyze the data collected from Lou experiences in the tools you're already using.

Javascript SDK

Lou includes a powerful Javascript SDK that enables custom functionality like starting tour programmatically, identifying users in your app, and tracking events.