Today we're announcing a new feature to help track user activation in your app - Goals! Goals help you and your team understand how effective your product tours are at driving users toward key activities.
A goal is defined by the action you want users to take after completing a tour. By creating a goal and linking it to a tour, you receive access to advanced analytics that show exactly how effective the tour is at driving users toward its associated goal. The following is a list of the analytics that become available when a goal is linked to a tour:
Completed Goal - The total # of users who completed the goal.
Viewed Tour Then Completed Goal - The # of users who completed the goal after first viewing the tour.
Completed Tour Then Completed Goal - The # of users who completed the goal after first completing the tour.
Average Time From Tour To Goal - The average time users take to complete the goal after viewing the tour.
With these analytics, you can begin to understand whether or not a tour is helping drive users toward a goal or key activity that is important to activation.
To get started with goals, you'll need to begin tracking events. If you're using Segment, you can send events to Lou code-free with our Segment Integration. Or, you can use our SDK Track method to send events manually. Once you've set up event tracking, you can define goals right from our chrome extension while building a tour or from within the Lou dashboard.
Published on December 3rd, 2020