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customer-retention

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Product marketing

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Rachel Pardue

Rachel

Product engagement is what it sounds like: how much engagement a product receives from its active users. It measures how users interact with a product at the most fundamental level. Want to maintain growth for your SaaS? Check this out for more information

Product engagement is what it sounds like: how much engagement a product receives from its active users. It measures how users interact with a product at the most fundamental level. The more engagement, the better.

7 Ways to Increase Product Engagement and Power Growth 

Since first developed in 2003, SaaS companies have used NPS scores to gather qualitative data to measure and improve customer experience and loyalty. NPS is notably the most implemented customer experience KPI over all other user feedback types.

Since first developed in 2003, SaaS companies have used NPS scores to gather qualitative data to answer NPS questions and improve customer experience. NPS is notably the most implemented customer experience KPI over all other user feedback types.

NPS (Net Promoter Score): The Complete SaaS Guide

With product-led growth gaining more popularity, product marketing is also rising. But what exactly is the role of product marketing in SaaS?

SaaS product marketing is the tactics and strategies applied to software products to generate demand and drive end-user adoption and retention of the product.

What is SaaS Product Marketing?

Product-led Growth is the effort to create an all-encompassing self-service product that sells itself and grows the business. If your company is looking to level up and implement a product-led growth strategy read to learn more!  

Everything a startup needs to know about product-led growth. Product-led growth is defined as a go-to-market strategy that relies on using the product as the principal tool to acquire, activate, and retain customers.

The Ultimate Guide to Product Led Growth for Startups

Guidelines and examples for creating beautiful and effective product tours 

A comprehensive guide to creating effective and beautifully designed product tours and walkthroughs without code

How to Design a Great Product Tour

A tooltip is a brief message that appears when a user interacts with a specific app or website element. A good tooltip is subtle, provides the user with valuable information, and then gets out of the way. 

Tooltips: A Guide To Designing These Helpful Hints

With businesses looking to cut SaaS subscriptions due to the effects of COVID-19, we've put together 4 powerful strategies to drive customer retention this quarter.

7 Ways to Increase Product Engagement and Power Growth

Product Led Growth

NPS (Net Promoter Score): The Complete SaaS Guide

What is SaaS Product Marketing?

The Ultimate Guide to Product Led Growth for Startups

How to Design a Great Product Tour

Tooltips: A Guide To Designing These Helpful Hints

4 Ways to Retain Customers

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