“Lou allows us to reach users right after they sign up when their interest and attention span is still high so we can show them the most important parts of the tool to avoid high ticket volumes.” – Alexi (Vsble Founder)

About Vsble

Vsble is a website builder for creatives working in design, photography, and all aspects of visual art. Artists can easily create beautiful portfolio sites in minutes to show off their work and services using Vsble. 

Vsble lets users create a free branded domain and take advantage of the user-friendly drag-and-drop interface, SSL security, and GDPR compliance features. The PRO plan unlocks unlimited uploads, custom domain connection, GDPR conformed visitor statistics, and design customization. 

The Challenge 

Vsble was growing fast, and their user base had doubled to over 100,000 artists. They struggled to onboard their users as quickly as they were growing, and as a result, their small team was fielding an overwhelming amount of support tickets.

While Vsble is a straightforward tool to navigate, their target audience isn’t familiar with website design and management, so a quick and streamlined onboarding process is crucial to sustain Vsble’s growth.

The Solution

Vsble turned to Lou as a scalable solution to their onboarding challenge. Best of all, it only took them five minutes to build their first Lou experience, and it went live just two weeks after.

“Lou is the simplest solution to streamline our onboarding processes in both German and English,” Vsble founder Wladimir Alexi said. 

The team chose to first implement Lou after their website’s signup flow, where the user’s interest and attention span are at their peak. By doing so, Lou helps users discover the essential parts of the website builder to avoid high ticket volumes containing frequently asked questions. 

Within the first month of implementing Lou, their ticket volume had decreased by 15%, as Lou stepped in to guide users upon signup. 

“Lou allows us to reach users right after they sign up when their interest and attention span is still high so we can show them the most important parts of the tool to avoid high ticket volumes.” – Alexi (Vsble Founder)

Future Goals 

Since we interviewed the Vsble team, they have expanded their Lou experiences to include onboarding tours in English, German, Portuguese, and French.

Now that Vsble’s has a self-serve and scalable onboarding experience, they’re creating Lou announcements and product tours to teach users about new and advanced features with the goal of improving new feature and overall product adoption.

 

Published on July 15th, 2021